What is a Counselor Realty franchisee required to do if Counselor Realty changes the System?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- (c) We may change the System and the Marks periodically, and when we do, you must promptly conform the Business to the revised requirements, at your cost;
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, if Counselor Realty changes the System, franchisees must promptly conform their business to the revised requirements. This compliance is required at the franchisee's own cost, meaning they are responsible for any expenses incurred to meet the new standards.
This requirement ensures that all Counselor Realty franchises operate uniformly and in accordance with the latest standards set by the franchisor. The System includes Counselor Realty’s methods, procedures, and standards for operating the real estate brokerage business. Changes to the System could involve updates to technology, marketing strategies, operational procedures, or customer service protocols.
For a prospective franchisee, this means being prepared to adapt to changes and allocate resources for updates or modifications as directed by Counselor Realty. While the FDD does not specify the frequency or nature of these changes, it is important for franchisees to factor in potential costs associated with system updates when budgeting for their franchise. It would be prudent for a potential franchisee to inquire about the typical scope and frequency of system changes and the estimated costs associated with compliance to better understand the financial implications.