Can a Counselor Realty franchisee operate a website that negatively impacts Counselor Realty's brand image?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You have the option to develop your own website as part of your overall promotion strategy. Your website must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that your website does not conform to Counselor's brand standard or image, you will alter or remove such website, as directed in writing by
Counselor. Your use of the our trademarks on your website must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require your website to be approved by Counselor prior to you using it, but reserves the right to review and approve your website (and to require you to alter or cease using all or any portion of such website it does not approve).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees have the option to develop their own websites as part of their promotion strategy. However, these websites must always conform to Counselor Realty's brand standard and image.
Counselor Realty retains the sole discretion to determine whether a franchisee's website meets these standards. If Counselor Realty determines that a website does not conform to its brand standard or image, the franchisee is required to alter or remove the website as directed in writing by Counselor Realty.
While Counselor Realty does not currently require websites to be approved before use, it reserves the right to review and approve any website and demand alterations or cessation of use if it does not meet their standards. This ensures that all franchisee-operated websites align with and uphold the brand image of Counselor Realty.