Can a Counselor Realty franchisee operate any business other than a real estate brokerage business?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor requires you to confine your Business to the operation of a full service residential and/or commercial real estate brokerage business. You may not conduct any other business or activity at the Office (or any Additional Office or Extension Office), and you may not offer or sell any product or service from the Business except those authorized by Counselor. Your Business may be identified only by the Marks designated by Counselor. Your Business must operate in full compliance with all applicable local, state and federal laws and regulations. The Franchise Agreement also contains certain covenants restricting your freedom to engage in certain competitive activities, and requires you to indemnify Counselor and its affiliates for all claims and losses related to the operation of your Business. See Items 9(p) and 17, and Exhibit B.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 25)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees are restricted to operating a full-service residential and/or commercial real estate brokerage business. Counselor Realty requires that franchisees confine their business to this specific operation.
Counselor Realty strictly prohibits franchisees from conducting any other business or activity at the designated office location, including any additional or extension offices. Furthermore, franchisees are not allowed to offer or sell any products or services from the business that have not been explicitly authorized by Counselor Realty.
This restriction ensures that all Counselor Realty franchise locations maintain a consistent brand identity and focus solely on providing real estate brokerage services. This limitation could impact a franchisee's potential revenue streams, as they are unable to diversify their business offerings beyond what Counselor Realty approves.