Can a Counselor Realty franchisee operate any other business at an Additional Office?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor requires you to confine your Business to the operation of a full service residential and/or commercial real estate brokerage business. You may not conduct any other business or activity at the Office (or any Additional Office or Extension Office), and you may not offer or sell any product or service from the Business except those authorized by Counselor. Your Business may be identified only by the Marks designated by Counselor. Your Business must operate in full compliance with all applicable local, state and federal laws and regulations. The Franchise Agreement also contains certain covenants restricting your freedom to engage in certain competitive activities, and requires you to indemnify Counselor and its affiliates for all claims and losses related to the operation of your Business. See Items 9(p) and 17, and Exhibit B.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 25)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees are restricted to operating solely a full-service residential and/or commercial real estate brokerage business. The FDD explicitly states that franchisees cannot conduct any other business or activity at the Office, Additional Office, or Extension Office.
This restriction ensures that the franchisee's focus remains entirely on the Counselor Realty business model and prevents any potential conflicts of interest or brand dilution. It also maintains a consistent brand image and service offering across all Counselor Realty locations.
This requirement is a fairly standard practice in franchising, as franchisors typically want to maintain uniformity and control over the brand and customer experience. Prospective franchisees should carefully consider this restriction and ensure they are comfortable dedicating their full business efforts to the Counselor Realty franchise.