Where can a Counselor Realty franchisee find the specific guidelines for using the Marks?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use Counselor's Marks only in the manner set forth in the Franchise Agreement and Franchise Policy Guidelines, and as specified periodically by Counselor. You may not use any of the Marks as part of a corporate, partnership or trade name without our consent.
Source: Item 13 — TRADEMARKS (FDD pages 23–24)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, the specific guidelines for using the Marks are found in the Franchise Agreement and Franchise Policy Guidelines, and as specified periodically by Counselor Realty. A franchisee must adhere to these guidelines when using Counselor Realty's Marks.
This means that a prospective Counselor Realty franchisee should carefully review both the Franchise Agreement and the Franchise Policy Guidelines to understand the proper usage of the Counselor Realty Marks. These documents will outline how the Marks can be displayed, where they can be used, and any restrictions on their use. It is also important to stay informed of any periodic updates or specifications provided by Counselor Realty, as these may change over time.
Failure to comply with these guidelines could result in a breach of the Franchise Agreement and potential legal consequences. Therefore, it is crucial for franchisees to understand and follow the guidelines to protect the integrity of the Counselor Realty brand and avoid any conflicts with the franchisor.