Can a Counselor Realty franchisee develop their own advertising materials?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You may develop advertising materials for your own use, at your own expense. Advertising materials and media (including print, audio, video, website and computer-transmitted media) must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that any advertising materials or media do not conform to Counselor's brand standard or image, you will alter or remove any such advertising materials or media, as directed in writing by Counselor. You have the option to develop your own website as part of your overall promotion strategy. Your use of Counselor's trademarks in any advertising materials and media must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require any advertising materials or media to be approved by Counselor prior to you using them, but reserves the right to review and approve any advertising materials or media (and to require you to alter or cease using all or any portion of such advertising materials or media it does not approve).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees have the option to develop their own advertising materials for their own use and at their own expense. However, all advertising materials and media, including print, audio, video, websites, and computer-transmitted media, must conform to Counselor Realty's brand standards and image.
Counselor Realty retains the right to review and approve any advertising materials or media. If Counselor Realty determines, in its sole discretion, that any advertising materials or media do not conform to its brand standard or image, the franchisee will be required to alter or remove the non-conforming materials, as directed in writing by Counselor Realty. The franchisee's use of Counselor Realty's trademarks in any advertising materials and media must also conform to the requirements set forth in the Franchise Agreement.
Counselor Realty does not currently require advertising materials or media to be approved before use, but it reserves the right to review and approve any advertising materials or media and to require franchisees to alter or cease using any portion of such materials that it does not approve. This policy ensures that while franchisees have creative freedom, all advertising efforts align with the brand's overall image and standards.