Is a Counselor Realty franchisee bound by the Franchise Policy Guidelines?

According to the 2025 Counselor Realty Franchise Disclosure Document, franchisees are required to operate their business in accordance with the Franchise Policy Guidelines. Specifically, franchisees must offer and provide all products and services, and continuously operate the business, in accordance with these guidelines, as well as all applicable laws and regulations.

This obligation extends to compliance with any changes Counselor Realty makes to the Franchise Policy Guidelines, System, and standards, even if these changes necessitate additional investment or expenditures by the franchisee. This means that a Counselor Realty franchisee must stay updated on any modifications to the guidelines and be prepared to adapt their business practices and allocate resources as required by the franchisor.

Furthermore, upon termination or expiration of the Franchise Agreement, the franchisee is obligated to return the entire Franchise Policy Guidelines to Counselor Realty promptly. This underscores the confidential and proprietary nature of the guidelines and the franchisee's responsibility to protect this information. Therefore, compliance with the Franchise Policy Guidelines is a continuous and binding obligation for Counselor Realty franchisees.