Does the Counselor Realty franchise allow operation at multiple locations?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ORY
The Franchise Agreement authorizes you to establish and operate one Counselor Business at a single Office location within a designated geographic area (the "Territory"). You must obtain our written consent prior to opening or operating any additional Office locations. If the population in your Territory at the time you sign the Franchise Agreement is less than 10,000, your Initial Fee will be $7,500; if the population is 10,000 or more, your Initial Fee will be $15,000. Population figures are determined using then-current census data. You must select a site for your Office within 180 days after you sign the Franchise Agreement. After you notify Counselor of a proposed site for your Office, Counselor has 30 days to review the site and to notify you whether or not it consents to your operation of the Business at that site. If Counselor rejects the site you propose, you will have an additional 60 days to locate a site that is acceptable to Counselor. If you fail to do so, the Franchise Agreement will automatically terminate and Counselor will refund your Initial Fee, less Counselor's expenses associated with reviewing the proposed site(s). After Counselor consents to an Office site you propose, you must open your Business at that site within
six months. If you fail to do so, the Franchise Agreement will automatically terminate and your Initial Fee will not be refunded. Counselor may, in its sole discretion, grant extensions of the deadlines described above.
You may apply to open one or more additional offices within your designated Territory (an "Additional Office") by submitting a request to Counselor describing the location of such proposed Additional Office as well as any additional information Counselor may require or request, along with a one-time fee of $750 for each Additional Office location (the "Additional Office Application Materials"). After Counselor's receipt of such Additional Office Application Materials (including the one-time fee), Counselor will have 30 days to review the Additional Office Application Materials and proposed Additional Office location and notify you whether or not Counselor consents to your opening of such Additional Office location. Any Additional Office we consent to must comply with all requirements of the Franchise Agreement and then-current System standards.
You may apply to open one or more additional offices outside of your designated Territory (an "Extension Office") by submitting a request to Counselor describing the location of such proposed Extension Office as well as any additional information Counselor may require or request, along with a one-time fee of $750 for each Extension Office location (the "Extension Office Application Materials").
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to the 2025 Counselor Realty FDD, franchisees can operate from a single, approved 'Office' location within their designated territory. However, the FDD outlines opportunities for expansion through 'Additional Offices' and 'Extension Offices,' contingent upon franchisor approval.
To open an 'Additional Office' within the franchisee's existing territory, the franchisee must submit a request to Counselor Realty detailing the proposed location. Similarly, to open an 'Extension Office' outside the designated territory, a request with location details and a one-time fee of $750 must be submitted. Counselor Realty then has 30 days to review the application and notify the franchisee of their decision. Approval for either type of additional location hinges on reaching a mutual agreement regarding the minimum number of sales agents operating from the new office.
It's important to note that Counselor Realty's consent is required before opening or operating any additional office locations. Failing to meet agreed-upon agent minimums at the primary office can jeopardize the franchisee's exclusive territory rights. These stipulations ensure that any expansion aligns with Counselor Realty's strategic goals and maintains service standards across all locations.