Can the Counselor Realty Franchise Agreement be modified?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| Provision | Section(s) in Franchise or Other Agreement | Summary contractors of Counselor or any of Counselor's franchisees | |
|---|---|---|---|
| r. | Non-competition covenants after the franchise is terminated or expires | 7.2 | No solicitation of agents, employees or independent contractors of Counselor or any of Counselor's franchisees for 24- months post-termination |
| s. | Modification of the agreement | Section 13.2 | No modifications generally but Franchise Policy Guidelines and licensed Marks subject to change by Counselor |
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION (FDD pages 25–29)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, the Franchise Agreement cannot generally be modified. However, Counselor Realty retains the right to change the Franchise Policy Guidelines and licensed Marks. This means that while the core agreement remains fixed, certain operational aspects and branding elements are subject to change at Counselor Realty's discretion.
This flexibility allows Counselor Realty to adapt to market changes, technological advancements, and evolving consumer preferences. For a franchisee, this implies that while the fundamental terms of the agreement are stable, they must remain adaptable to changes in how the business operates and is presented to the public.
Prospective franchisees should be aware that Counselor Realty may implement changes to technology, tools, and services, along with associated fees. Understanding the scope and potential impact of these changes is crucial for budgeting and operational planning. While the Franchise Agreement itself is largely immutable, the business environment defined by the Franchise Policy Guidelines and licensed Marks can evolve, requiring franchisees to stay informed and adaptable.