According to the 2025 Counselor Realty Franchise Disclosure Document, the terms "COUNSELOR" or "we" in the Franchise Agreement refer to COUNSELOR REALTY FRANCHISING, INC. together with its affiliates. This definition clarifies who the franchisor is within the legal context of the agreement.

For a prospective Counselor Realty franchisee, understanding this definition is crucial because it identifies the specific entity with whom they are entering into a contractual relationship. This is important for determining liability, responsibility, and the scope of the franchisor's obligations as outlined in the Franchise Agreement. The franchisee needs to recognize that "we" encompasses not only COUNSELOR REALTY FRANCHISING, INC. but also any affiliated companies, which could potentially broaden the scope of the franchisor's rights and responsibilities.

This definition is typically found in the introductory sections of franchise agreements to establish the parties involved. Franchisees should pay close attention to defined terms like these, as they have specific legal meanings that can impact their rights and obligations under the agreement. It is advisable for prospective franchisees to review the entire agreement carefully and seek legal counsel to fully understand the implications of these definitions.