Where in the Counselor Realty Franchise Agreement can I find information about the usage of the Counselor Realty trademark?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
4. TRADEMARK STANDARDS.
- 4.1 Name. You may not use the Marks as part of your corporate or business name without our consent. Your use of the Marks inures to our benefit. We own all goodwill now or hereafter associated with each of the Marks. You will not contest our ownership or registration of the Marks.
- 4.2 Usage. You must reproduce and use the Marks only in the precise manner, colors and form we prescribe, and only in association with products and services we authorize.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, details regarding the usage of Counselor Realty's trademarks are outlined in Article 4 of the Franchise Agreement. Specifically, section 4.1 states that franchisees cannot use the trademarks as part of their corporate or business name without Counselor Realty's explicit consent. It also clarifies that all usage of the trademarks benefits Counselor Realty, who retains ownership and registration rights.
Section 4.2 further stipulates that franchisees must reproduce and use the trademarks precisely as prescribed by Counselor Realty, including adhering to specific colors and forms, and only in association with authorized products and services. This means franchisees must follow Counselor Realty's brand guidelines meticulously when using their trademarks in any marketing or operational materials.
These trademark standards are typical in franchising, as franchisors need to protect their brand identity and ensure consistent representation across all franchise locations. Prospective Counselor Realty franchisees should carefully review Article 4 to fully understand their obligations and restrictions regarding trademark usage, as failure to comply could result in a breach of the franchise agreement.