What fixtures are Counselor Realty franchisees required to purchase or lease?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
CES
The Franchise Agreement requires you to purchase or lease signage and other supplies, fixtures, equipment and certain inventory used in the Business that meet standards and specifications established by Counselor. You may obtain authorized goods and services from any available source of supply. Your Business may be identified only by Marks Counselor authorizes.
Standards and specifications for establishing and operating the Business also are described in the Franchise Policy Guidelines issued by Counselor, and you are bound by the terms of the Franchise Agreement to operate the Business in accordance with the requirements of the Franchise Policy Guidelines as revised periodically by Counselor.
Although Counselor establishes various standards and specifications for the goods and services that go into the establishment and operation of your Business, Counselor currently does not approve or disapprove suppliers as such (as distinguished from the goods or services they supply) and therefore currently maintains no criteria for approving suppliers or communicating approval or revocation of approval of suppliers to franchisees. Counselor may establish such criteria in the future. You may be directed to vendors able to supply portions of your requirements for certain items used in the ongoing operation of the Business. Counselor does not derive income solely from purchases made by franchisees from third party suppliers. Third party suppliers may make contributions from time to time to System sales promotion, advertising or other programs.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 15–16)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, franchisees are required to purchase or lease signage, fixtures, and other supplies, equipment, and certain inventory used in the business. These items must meet the standards and specifications established by Counselor Realty. Franchisees can obtain these authorized goods and services from any available source of supply.
Counselor Realty also issues Franchise Policy Guidelines that describe the standards and specifications for establishing and operating the business. Franchisees are bound by the terms of the Franchise Agreement to operate the business in accordance with these guidelines, which Counselor Realty revises periodically.
While Counselor Realty establishes standards for goods and services, it does not currently approve or disapprove specific suppliers. However, Counselor Realty may direct franchisees to vendors that can supply portions of their requirements for certain items used in the ongoing operation of the business. It is important to note that Counselor Realty does not guarantee the availability of independent sources of supply for any particular product or service required to establish or operate a Counselor Realty franchise.