Where can I find more information about the potential success of a Counselor Realty business?

According to the 2025 Counselor Realty Franchise Disclosure Document, Item 7 includes a disclaimer regarding the success or profitability of the business. It states that the initial investment estimates provided do not imply that the Counselor Realty business will be successful, profitable, or even operate at breakeven within the initial three-month start-up period or at any point in the future. For further information regarding the potential success of a Counselor Realty business, the FDD directs prospective franchisees to Item 19.

Item 7 also outlines several factors that can influence a franchisee's costs and, by extension, their potential for success. These include adherence to Counselor Realty's operational methods, the franchisee's management skills, experience, business acumen, general economic conditions, prevailing wage rates, and the level of competition in the market. These factors highlight that while Counselor Realty provides a framework, the franchisee's capabilities and external market conditions play a significant role in determining the business's financial outcome.

Prospective franchisees should carefully review Item 19 of the 2025 FDD, as it likely contains financial performance representations that can provide insights into the potential revenue, expenses, and profitability of a Counselor Realty franchise. Additionally, they should consider the factors listed in Item 7 that can impact their individual business performance and conduct thorough market research to assess the economic conditions and competitive landscape in their target area.