Where can I find information about the Mobile App Fee for a Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, details regarding the Mobile App Fee can be found in Item 6. Item 11 mentions that Counselor Realty may provide or require franchisees to utilize technology-related tools, including mobile applications. If Counselor Realty decides to provide these tools, franchisees are obligated to pay associated fees, including the Mobile App Fee, as described in Item 6. The specific amounts and payment schedules for these fees are determined by Counselor Realty at its discretion.
This means that as a prospective Counselor Realty franchisee, you should refer to Item 6 of the FDD to understand the costs associated with any mobile applications or other technology tools that Counselor Realty might require you to use. It's important to note that Counselor Realty reserves the right to introduce new technology tools and modify the associated fees at any time. Therefore, franchisees need to stay informed about any changes to these requirements and costs.
It is also important to note that Counselor Realty is not obligated to provide any technology related tools or services, and reserves the right to discontinue providing any such tools and services at any time. This could impact a franchisee's business operations if they become reliant on a tool that Counselor Realty later discontinues. Therefore, it is important to discuss with Counselor Realty what technology tools are currently offered, what the fees are, and how often these tools and fees change.