Where can I find more details about the Website Set Up Fee charged by Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Officer or Extension Office ) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Item 6. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Item 11 references Item 6 for details regarding the Website Set Up Fee. Counselor Realty will create a separate webpage or subdomain for your office and any extension offices on their website. They will also create webpages or subdomains for licensed agents operating through your office, including any additional or extension offices, with an IDX home search option.
The FDD states that franchisees are required to pay a Website Set Up Fee for these webpages or subdomains. The exact amounts and payment schedules for the Website Set Up Fee and ongoing Website Fees are detailed in Item 6 of the Franchise Disclosure Document.
Prospective franchisees should carefully review Item 6 to understand the costs associated with setting up and maintaining these websites, as these fees can impact the overall investment and operating expenses of the franchise. Understanding these costs is crucial for financial planning and assessing the profitability of a Counselor Realty franchise.