factual

Where can I find more details about the Counselor Realty Website Set Up Fee?

Counselor_Realty Franchise · 2025 FDD

Answer from 2025 FDD Document

be due and payable by the 20th day of each month.

5.5 Website Fees.

  • (a) You must pay us an initial Website Set Up Fee, in an amount equal to the costs incurred by us in setting up a webpage for your Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website and, if elected, you must pay us a Website Set Up Fee for such webpage, in an amount equal to the costs incurred by us in setting up any such webpage. If we have consented to any Extension Office locations, you must pay us a Website Set Up Fee, in an amount equal to the costs incurred by us in setting up a webpage for each such Extension Office on Counselor Realty, Inc.'s website. Any agents operating out of an Additional Office location may be listed on the webpage for such Additional Office location and your other Office locations for no additional charge.
  • (b) You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for

each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Website Fee you owe us for the current month, and you must pay us the amount of such Continuing Agent Fee on or before the 20th day of such month. The monthly Website Fee will apply to any agents operating out of any Additional Office locations or Extension Office locations that have elected to have an optional agent website.

  • 5.6 Mobile App Fees. Mobile app setup is optional except for the 11 county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota (including the Counties of Scott, Wright, Isanti, Dakota, Anoka, Hennepin, Washington, Carver, Ramsey, Sherburne and Chisago). If your Office (or any Additional Office or Extension Office) is located in one of the aforementioned counties, or if you elect to utilize the Mobile App, you must pay us a Mobile App Fee equal to the costs incurred by Counselor to initiate and continue your Mobile App service, including one-time setup fees and monthly data/phone fees. The amount of the Mobile App Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Mobile App Fee you owe us for the prior month, and you must pay us the amount of such Mobile App Fee on or before the 20th day of such month.
  • 5.7 Interest and Insufficient Funds. Interest shall accrue on any unpaid past due amounts you owe us from the date due until paid, at a rate of the lower of (i) 8% per year; or (ii) the maximum contract rate of interest allowed by law. If any payments are returned for any reason, you will pay us for the amount of the fee charged by Counselor's bank. You also will pay costs, including reasonable attorneys' and litigation expense fees, we incur collecting these past due amounts from you or enforcing this agreement.

6. COUNSELOR SERVICES.

  • 6.1 Training. At your request, Counselor will provide you and up to two of your key personnel initial training at a "Counselor" office or other location designated by Counselor, at any mutually convenient time.

Source: Item 22 — CONTRACTS (FDD page 32)

What This Means (2025 FDD)

According to Counselor Realty's 2025 Franchise Disclosure Document, details regarding the Website Set Up Fee can be found in Section 5.5 of Item 22, which pertains to contracts. The Website Set Up Fee is equivalent to the costs incurred by Counselor Realty in setting up a webpage for the franchisee's office on the Counselor Realty website. This fee applies to the initial office, any Additional Office locations, and any Extension Office locations.

The franchisee is required to pay this Website Set Up Fee for each webpage or subdomain created for their offices. Additionally, there is a monthly Website Fee of $75 for each office location, including Additional and Extension Offices. There is also an additional $25 monthly fee for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents with optional websites, the monthly Website Fee would be $325 ($75 plus $25 multiplied by 10).

The amount of the monthly Website Fee may be increased by Counselor Realty at its discretion during the term of the agreement. Invoices for the monthly Website Fee are sent out at the beginning of each month, and payment is due by the 20th of the month. The webpages and subdomains created will include an IDX home search option for each market the agent serves, with listing reciprocity among Counselor Realty and its franchisees. However, local MLS fees remain the agent's responsibility.

Leads generated from Counselor Realty's website for listings in the franchisee's region will be directed to the franchisee's office, unless the lead is for a listing by an agent who has a Counselor Realty webpage/subdomain, in which case the lead will be directed to that agent. If there are multiple franchisees in the same region, leads will be shared or split between them at Counselor Realty's discretion, considering factors such as office locations, number of agents, and types of leads.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.