Where can I find a current Franchise Agreement for Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor owns a proprietary and distinctive system for a network of full service residential and commercial real estate brokerage service businesses (the "System"). The System is described in the Franchise Agreement and in Counselor's Franchise Policy Guidelines. A current Franchise Agreement is included in this Franchise Disclosure Document at Exhibit B. Counselor and its affiliates own various names, trademarks, stylized logos, slogans, and symbols (the "Marks") used in the System. See Item 13.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, a current copy of the Franchise Agreement is included as Exhibit B within the FDD itself. The Franchise Agreement outlines the details of the System and the franchise policies. It describes the proprietary and distinctive system that Counselor Realty uses for its full-service residential and commercial real estate brokerage service businesses. The agreement also details the use of Counselor Realty's names, trademarks, stylized logos, slogans, and symbols, which are referred to as the "Marks".
The Franchise Agreement grants the franchisee a license to operate one Counselor Realty business at a single location, which must be approved by Counselor Realty. This location is referred to as the "Office" and must be within a designated geographic area known as the "Territory". The agreement authorizes the franchisee to use specific Marks in the operation of their business. It is important to review this agreement carefully to understand the rights and obligations of both the franchisor and the franchisee.
Prospective franchisees should carefully review Exhibit B to understand the complete contractual obligations and rights. This includes understanding the initial fees, ongoing royalties, advertising requirements, and other financial obligations. Additionally, franchisees should pay close attention to the terms regarding territory, renewal, termination, and transfer of the franchise, as these can significantly impact the value and operation of the franchise.