Are the fees for technology-related tools and services that Counselor Realty may provide subject to change?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such technology related tools or services, and reserves the right to discontinue providing any such technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the fees associated with technology-related tools and services that Counselor Realty may provide are subject to change. Counselor Realty retains the right to modify the terms and conditions regarding any technology-related tools and services they may decide to offer at any time. As a franchisee, you are obligated to pay the fees associated with these technology-related tools and services in the amounts and at the times that Counselor Realty determines at its sole discretion.
This means that as a Counselor Realty franchisee, you need to be aware that the costs for technology tools and services can fluctuate. These tools might include mobile applications or other internet or software-based applications that Counselor Realty deems necessary for your franchised business. While Counselor Realty is not obligated to provide these tools, if they do, they can change the fees associated with them.
This policy gives Counselor Realty flexibility in adapting to changing market conditions and technological advancements, but it also introduces a degree of financial uncertainty for franchisees. It is important for prospective franchisees to factor in potential increases in technology fees when assessing the overall cost of investment and ongoing operational expenses. Franchisees should maintain open communication with Counselor Realty to stay informed about any upcoming changes to technology tools and associated fees.
It is also important to note that Counselor Realty has the right to discontinue providing any technology-related tools and services at any time. This could leave the franchisee needing to find alternative solutions, potentially at their own expense. Therefore, understanding the terms and conditions related to technology tools and services is crucial for any potential Counselor Realty franchisee.