Where in the Counselor Realty FDD can I find more information about site selection?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
1.2 Site Selection. You must select a site for your Office within 180 days after you sign this Agreement. After you notify us of a proposed site for your Office, we will have 30 days to review the site and to notify you whether or not we consent to your operation of the Business at that site. If we reject the site you propose, you will have an additional 60 days to locate a site that is acceptable to us. If you fail to do so, this Agreement will automatically terminate and we will refund your Initial Franchise Fee, less our expenses associated with reviewing the proposed site(s). After we consent to an Office site you propose (if at all), you must open your Business at that site within six months. If you fail to do so, this Agreement will automatically terminate and your Initial Franchise Fee will not be refunded. We may, in our sole discretion, grant extensions of the deadlines described above. Our consent to a site is not a guarantee or assurance as to the availability, suitability or prospects of an Office or Business.
Source: Item 5 — INITIAL FEES (FDD page 9)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Item 22, Contracts, contains information regarding site selection. Specifically, you must select a site for your office within 180 days of signing the Franchise Agreement. After you notify Counselor Realty of your proposed site, they have 30 days to review and approve or reject it.
If Counselor Realty rejects your initial site, you have an additional 60 days to find an acceptable location. Failure to do so can result in the termination of the agreement, with a refund of the initial franchise fee minus expenses related to the site review. Once Counselor Realty approves a site, you must open your business within six months. Failure to do so will also result in termination, but without a refund of the initial franchise fee. Counselor Realty may grant extensions to these deadlines at their discretion.
The FDD emphasizes that Counselor Realty's approval of a site does not guarantee its availability, suitability, or the future success of the business. This means that while Counselor Realty must approve the location, the franchisee bears the ultimate risk and responsibility for the site's performance. This is a common practice in franchising, where the franchisor provides guidance but the franchisee makes the final investment decision.