What factors may Counselor Realty take into account when distributing leads?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Leads created off Counselor Realty, Inc.'s website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty, Inc.'s agents, such lead will be directed to such agent, if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the distribution of leads generated from Counselor Realty's website within a franchisee's region is subject to certain conditions. Generally, these leads are directed to the franchisee's office. However, if a lead is specifically for a listing represented by an agent of a franchisee or Counselor Realty, the lead will be directed to that agent, assuming the agent has a Counselor Realty webpage or subdomain.
If multiple franchisees operate within the same region, defined as areas served by the same MLS system or its equivalent, Counselor Realty has the discretion to share or split the leads among those franchisees. The FDD specifies that Counselor Realty will determine how these leads are shared.
In determining the distribution of leads among franchisees, Counselor Realty may consider factors such as the office locations, the number of agents in each office, the types of leads generated, or any other rational means it deems appropriate. This broad discretion allows Counselor Realty to adjust lead distribution based on various business considerations and operational factors, which could impact a franchisee's lead flow and potential business volume.