What was the ending cash balance for Counselor Realty in 2023?

According to Counselor Realty's 2025 Franchise Disclosure Document, the ending cash balance for the company in 2023 was $80,311. This figure represents the amount of cash Counselor Realty had on hand at the close of business on December 31, 2023. This cash balance is reported within the company's statements of cash flows, which are part of the financial statements included in the FDD.

For a prospective franchisee, the ending cash balance provides insight into the financial health and liquidity of Counselor Realty. A healthy cash balance suggests that the company has sufficient funds to meet its short-term obligations and invest in future growth. However, it is important to consider this figure in conjunction with other financial metrics, such as revenues, expenses, and liabilities, to get a comprehensive understanding of the company's financial position.

It's also worth noting that the FDD includes statements of cash flows for multiple years, allowing potential franchisees to assess trends in Counselor Realty's cash position over time. By comparing the ending cash balance in 2023 to those of previous and subsequent years, franchisees can gain a better understanding of the company's financial performance and stability. Reviewing these trends can help a franchisee assess the overall financial trajectory of the franchisor.