Who determines the timing of payments for technology-related tools and services for Counselor Realty franchisees?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such technology related tools or services, and reserves the right to discontinue providing any such technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty determines the timing of payments for technology-related tools and services. Counselor Realty may provide or require franchisees to utilize technology-related tools and services, including mobile applications and software. While Counselor Realty is not obligated to provide these tools and services and reserves the right to discontinue them, franchisees are obligated to pay the associated fees.
The fees for these technology-related tools and services, including the Mobile App Fee described in Item 6, are determined by Counselor Realty. The amounts and payment schedules are set at Counselor Realty's sole discretion. This means that franchisees must be prepared to adjust their budgets and payment schedules according to Counselor Realty's decisions regarding these technology-related offerings.
This policy gives Counselor Realty significant control over the technology used within the franchise system and the associated costs for franchisees. Prospective franchisees should carefully consider this aspect, as it impacts their operational expenses and technological resources. It would be prudent for potential franchisees to discuss with Counselor Realty what technology tools are currently in use, what the costs are, and how frequently these tools and associated fees might change.