Who determines how leads are shared or split between Counselor Realty franchisees in the same region?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, if there are multiple franchisees in the same region, Counselor Realty has the sole discretion to determine how leads generated from Counselor Realty's website will be shared or split between those franchisees. The FDD specifies that a region is defined as distinct areas served by the same MLS system, or its equivalent.
Counselor Realty may consider various factors when deciding how to distribute leads, including office locations, the number of agents at each franchise, the types of leads, or any other rational means of distribution. This gives Counselor Realty considerable flexibility in managing lead distribution to its franchisees.
For a prospective franchisee, this means that lead generation from the Counselor Realty website may vary depending on the presence and performance of other franchisees in the same MLS area. While the FDD outlines some factors Counselor Realty may consider, the ultimate decision rests with the franchisor. A prospective franchisee should inquire about the typical lead volume in their target area and how Counselor Realty has historically distributed leads in similar markets to better understand potential lead flow.