Who determines if a relocation site is suitable for a Counselor Realty franchise?

According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty determines whether a relocation site is suitable for a franchise. The franchisee may relocate, but only with the prior written consent of Counselor Realty, to a suitable site within the designated territory.

This means that while a franchisee can propose a new location for their Counselor Realty office, the final decision rests with the franchisor. The replacement office must open within 120 days after the prior facility closes and must comply with all requirements of the Franchise Agreement and then-current System standards.

This requirement ensures that all Counselor Realty locations meet the franchisor's standards and maintain a consistent brand image. It also allows Counselor Realty to ensure that the new location is viable and won't negatively impact the franchisee's business or the brand's reputation.