Who determines the fees associated with technology-related tools and services for Counselor Realty franchisees?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such technology related tools or services, and reserves the right to discontinue providing any such technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty determines the fees associated with technology-related tools and services. Counselor Realty may provide or require franchisees to utilize technology-related tools such as mobile applications and software. Counselor Realty is not obligated to provide these tools and can discontinue them at any time. They also reserve the right to modify the terms and conditions of these tools and services.
Franchisees are obligated to pay fees associated with these technology-related tools and services. The amounts and payment schedules for these fees are determined by Counselor Realty in its sole discretion. This includes the Mobile App Fee described in Item 6 of the FDD.
This means that as a Counselor Realty franchisee, you may be required to adopt and pay for technology tools selected by the franchisor. The franchisor has the flexibility to change these tools, their terms, and their costs, which could impact your operating expenses and technology infrastructure. It is important for prospective franchisees to factor in potential technology costs and the franchisor's control over these systems when evaluating the franchise opportunity.