Who determines the boundaries of the 'Regional Advertising Group' for Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
We reserve the right to establish and organize a "Regional Advertising Group" if your Office (or any Additional Office or Extension Office) is located outside the Twin Cities.
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty reserves the right to establish and organize a "Regional Advertising Group" if a franchisee's office (or any Additional Office or Extension Office) is located outside the Twin Cities. The FDD does not specify the criteria or process Counselor Realty uses to determine the exact boundaries of these Regional Advertising Groups.
For a prospective franchisee, this means that if their office is not within the Twin Cities metropolitan area, Counselor Realty has the authority to create a Regional Advertising Group that the franchisee must join. The franchisee will then be required to pay into the "Regional Advertising Fund".
Since the FDD does not detail how these boundaries are determined, it would be prudent for a potential franchisee to ask Counselor Realty for more information on how these Regional Advertising Groups are defined. Understanding the criteria used to establish these groups could impact a franchisee's advertising obligations and overall business strategy.