Who determines the amount and timing of the Counselor Realty Website Fee?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.
Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
You have the option to develop your own website as part of your overall promotion strategy. Your website must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that your website does not conform to Counselor's brand standard or image, you will alter or remove such website, as directed in writing by
Counselor.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty determines the amount and timing of the Website Fee. The franchisee is required to pay a Website Fee associated with the webpages and subdomains that Counselor Realty creates for the office, any additional offices, or extension offices, and for the licensed agents operating through such offices.
The amount and timing of these fees are determined by Counselor Realty at its sole discretion. The monthly Website Fee is $75 for each office location, including additional and extension offices, plus $25 for each licensed agent choosing to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents who choose to have the optional agent website, the Website Fee would be $325 ($75 plus $25 multiplied by 10).
The Website Fee may be increased during the term of the Franchise Agreement by Counselor Realty at its sole discretion. Counselor Realty will send an invoice at the beginning of each month for the Website Fee, which the franchisee must pay on or before the 20th day of that month. This fee applies to agents operating out of any additional office locations or extension office locations that have elected to have an optional agent website.