How does Counselor Realty determine the amounts for non-technology related tools and services fees?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may provide you with or require you to utilize such nontechnology related tools and services relating to the Business as it determines from time to time in its sole discretion. See Item 11. You will be obligated to pay Counselor fees associated with such non-technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the fees for non-technology related tools and services are determined by Counselor Realty in its sole discretion. As stated in Item 6, franchisees are obligated to pay fees associated with non-technology related tools and services that Counselor Realty decides to provide, with the amounts and payment schedules determined by Counselor Realty from time to time.
This means that Counselor Realty has the authority to decide which non-technology related tools and services are offered or required, and to set the associated fees. This gives Counselor Realty considerable flexibility in adjusting fees and service offerings during the term of the franchise agreement.
For a prospective franchisee, this implies a degree of uncertainty regarding potential future costs. While the FDD outlines several specific fees, the fees for non-technology related tools and services are not fixed and can change at Counselor Realty's discretion. Therefore, it is important for a prospective franchisee to discuss with Counselor Realty what non-technology related tools and services are currently offered, how frequently these offerings and their associated fees have changed in the past, and what factors might influence future changes. Understanding these aspects can help a franchisee better anticipate and manage potential costs associated with these services.