What is the designated geographic area called for a Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor offers franchises for a full service residential and commercial real estate brokerage business located within a designated geographic area (the "Territory"). See Item 12.
The Franchise Agreement authorizes you to establish and operate one Counselor Business at a single Office location within a designated geographic area (the "Territory"). You may apply to open one or more additional offices within your designated Territory (an "Additional Office") by submitting a request to Counselor describing the location of such proposed Additional Office as well as any additional information Counselor may require or request, along with a one-time fee of $750 for each Additional Office location (the "Additional Office Application Materials").
You may apply to open one or more additional offices outside of your designated Territory (an "Extension Office") by submitting a request to Counselor describing the location of such proposed Extension Office as well as any additional information Counselor may require or request, along with a one-time fee of $750 for each Extension Office location (the "Extension Office Application Materials").
You will not receive an exclusive territory. You may face competition from other franchisees or Franchisor-owned outlets, or from other channels of distribution. During the term of the Franchise Agreement, Counselor will not itself establish or operate a "Counselor" office, or license another to establish or operate a "Counselor" office within the Territory. However, both Counselor and other "Counselor" franchisees are free to enter into, and to provide residential and commercial real estate brokerage services within, your Territory, and you are free to provide real estate brokerage services in territories in which other franchisees' "Counselor" offices are located.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the designated geographic area for a franchise is referred to as the "Territory." The Franchise Agreement allows a franchisee to operate one Counselor Realty business at a single office location within this Territory. To open additional office locations, the franchisee must first obtain written consent from Counselor Realty.
Within the designated Territory, Counselor Realty franchisees may also apply to open additional offices, called "Additional Offices," by submitting a request to Counselor Realty, including the location and any other required information, along with a one-time fee of $750 for each Additional Office location. Counselor Realty will then review the application materials and notify the franchisee of their decision within 30 days. Any approved Additional Office must adhere to all requirements of the Franchise Agreement and current system standards.
Furthermore, franchisees can apply to open offices outside their designated Territory, referred to as "Extension Offices," also by submitting a request to Counselor Realty with location details and a one-time fee of $750 for each Extension Office location. Counselor Realty will review the application within 30 days, and approval is contingent upon reaching a mutual agreement regarding the minimum number of sales agents operating from the Extension Office. These Extension Offices must also comply with the Franchise Agreement and system standards.
It is important to note that Counselor Realty does not grant exclusive territories. Franchisees may face competition from other franchisees, franchisor-owned outlets, or other distribution channels. Counselor Realty retains the right to conduct its real estate brokerage business at any location, except that during the term of the Franchise Agreement, Counselor Realty will not establish or operate a Counselor Realty office, or license another to establish or operate a Counselor Realty office within the Territory. The continuation of a franchisee's rights within their Territory depends on meeting and maintaining an agreed-upon minimum sales agent schedule and paying continuing agent fees.