What is the dependency between the number of agents and the Advertising Fee for a Counselor Realty franchise?

According to Counselor Realty's 2025 Franchise Disclosure Document, the Advertising Fee is dependent on the number of agents and the location of the office. If a Counselor Realty office (including any Additional or Extension Offices) is located within the 11-county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota, the franchisee must pay an Advertising Fee of $60 per agent per month. This fee applies for each agent operating within that specific geographic area.

For a prospective Counselor Realty franchisee, this means that the monthly advertising costs will directly scale with the number of agents they have working at their office, but only if the office is located in the specified Twin Cities metropolitan area. The more agents, the higher the advertising fees, at a rate of $60 per agent each month. This is in addition to other fees such as the Base Monthly Fee and Continuing Agent Fees.

It's important for potential franchisees to consider this variable advertising fee when evaluating the financial viability of a Counselor Realty franchise, especially if they are planning to operate in the Minneapolis-St. Paul area. Franchisees operating outside this area are not mentioned in this excerpt, so it is important to ask the franchisor about advertising fee requirements for offices located outside of the 11-county metropolitan area of the Twin Cities.