What is the definition of a 'Regional Advertising Group' for Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
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We reserve the right to establish and organize a "Regional Advertising Group" if your Office (including any Additional Officer or Extension Office) is located outside the Twin Cities. If your Office (including any Additional Officer or Extension Office) is located outside the Twin Cities, you must be a member of the "Regional Advertising Group" (once established) and pay to the "Regional Advertising Fund" an Advertising Fee equal to $25 per agent per month for each agent operating out of the Office, Additional Office or Extension Office located in such geographical area. "Counselor" offices owned and operated by Counselor contribute toward the general costs of marketing activities conducted by Counselor under a different formula, and will not be required to pay the specific Advertising Fee described above to the Regional Advertising Fund. Activities of the Regional Advertising Group will be coordinated, and the Regional Advertising Fund will be administered by the Regional Advertising Committee, which will consist of one representative from each franchisee-owned "Counselor" office outside the Twin Cities, and three representatives of Counselor. The amount of monthly Advertising Fees for the Regional Advertising Group may be increased during the term of the franchise by a majority vote of that Regional Advertising Committee.
The Regional Advertising Group, administered by its Advertising Committee, will conduct its own marketing activities in the manner it deems most appropriate, and make its own decisions regarding creative work, media purchases, scope of advertising, and other matt
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 FDD, Counselor Realty may establish a 'Regional Advertising Group' if a franchisee's office is located outside of the Twin Cities metropolitan area. If such a group is established, franchisees located outside the Twin Cities must become members and contribute to the 'Regional Advertising Fund.' The advertising fee for this group is $25 per agent per month. Counselor Realty offices that are owned and operated by the company itself are not required to pay this specific advertising fee.
The activities of the Regional Advertising Group are coordinated and administered by a Regional Advertising Committee. This committee consists of one representative from each franchisee-owned Counselor Realty office outside the Twin Cities, along with three representatives from Counselor Realty. This committee structure ensures that franchisees have a voice in the advertising strategies and fund allocation within their region.
The amount of the monthly advertising fees for the Regional Advertising Group can be increased during the franchise term, but only by a majority vote of the Regional Advertising Committee. This provides a level of control to the franchisees regarding their advertising contributions. The Regional Advertising Group, managed by its Advertising Committee, has the autonomy to conduct its own marketing activities, make decisions on creative work, media purchases, and the scope of advertising, tailoring their approach to what they deem most effective for their region.