On what date was the COUNSELOR trademark registered for Counselor Realty?

According to Counselor Realty's 2025 Franchise Disclosure Document, the COUNSELOR trademark was registered on September 5, 2000, with registration number 2,382,935. Additionally, the COUNSELOR REALTY trademark was registered on April 25, 2023, under registration number 7,034,376. These trademarks are registered on the principal register in the United States Patent and Trademark Office.

Counselor Realty grants franchisees the right to operate their business under these marks. However, Counselor Realty retains the right to modify or discontinue any program or promotion related to its trademarks, and to add, alter, or remove trademarks from the list of licensed marks. This means that while franchisees are granted rights to use the trademarks, Counselor Realty maintains control over the trademarks and can make changes that may affect how franchisees use them.

It is important for prospective franchisees to understand that they must use Counselor Realty's marks only as specified in the Franchise Agreement and Franchise Policy Guidelines. They cannot use any of the marks as part of a corporate, partnership, or trade name without Counselor Realty's consent. Counselor Realty also reserves the sole discretion to take action against any unauthorized use or infringement of its marks and is not obligated to protect the franchisee's use of the licensed marks against claims of infringement or unfair competition. This highlights the importance of adhering to Counselor Realty's guidelines and seeking consent for any use of the marks outside of those guidelines to avoid potential legal issues.