Does Counselor Realty currently require franchisees to have advertising materials approved before use?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) use only advertising programs, materials and media (including print, audio, video, website, and computer-transmitted media) that conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that any advertising materials or media do not conform to Counselor's brand standard or image, you will alter or remove such advertising materials or media, as directed in writing by Counselor. You have the option to develop your own website as part of your overall promotion strategy. Your use of our trademarks in any advertising materials, advertising media or on your website must conform at all times to the requirements set forth in the Article 4 of this Agreement. Counselor does not currently require any advertising materials, advertising media or your website to be approved by Counselor prior to you using them, but reserves the right to review and approve such advertising materials, advertising media and your website (and to require you to alter or cease using all or any portion of such advertising materials, advertising media or website it does not approve); and
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees are not currently required to have advertising materials approved before use. However, all advertising programs, materials, and media must conform to Counselor Realty's brand standards and image. This includes print, audio, video, website, and computer-transmitted media.
Counselor Realty retains the right to review and approve advertising materials in the future. If Counselor Realty determines that any advertising does not conform to their brand standard or image, the franchisee will be required to alter or remove the materials as directed in writing by Counselor Realty. Franchisees also have the option to develop their own website as part of their promotion strategy, but the use of Counselor Realty's trademarks must conform to the requirements outlined in the franchise agreement.
This policy provides franchisees with some flexibility in their advertising efforts, but it also carries the risk that Counselor Realty could require changes to existing advertising materials if they are deemed non-compliant with brand standards. Prospective franchisees should ensure they understand Counselor Realty's brand standards and advertising guidelines to minimize the risk of needing to alter or remove advertising materials in the future.