Does Counselor Realty create webpages for licensed agents operating through my office?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
e).
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Officer or Extension Office ) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Item 6. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.
Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty will create webpages or subdomains for licensed agents operating through your office at your written request. These agent webpages will include an IDX home search option for each market the agent serves, featuring listing reciprocity among Counselor Realty and its franchisees. However, the agent is responsible for local MLS fees.
As a franchisee, you are required to pay Counselor Realty a Website Set Up Fee and an ongoing Website Fee for these agent webpages, as detailed in Item 6 of the FDD. These fees cover the creation and maintenance of the webpages and subdomains for your office, any additional offices or extension offices, and the licensed agents operating through those offices.
While Counselor Realty provides this service, franchisees also have the option to develop their own websites, which must conform to Counselor Realty's brand standards and image. Counselor Realty reserves the right to review and require changes to any franchisee-developed website to ensure compliance with these standards. This offers franchisees flexibility in their online presence while maintaining brand consistency.