Does Counselor Realty create webpages for licensed agents operating through the franchisee's office?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
e).
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Officer or Extension Office ) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Item 6. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.
Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
You have the option to develop your own website as part of your overall promotion strategy. Your website must conform at all times to Counselor's brand standard and image.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty will create webpages or subdomains for licensed agents operating through the franchisee's office if requested in writing. These agent webpages are created on Counselor Realty, Inc.'s website.
Franchisees are required to pay a Website Set Up Fee for any webpages or subdomains created. Additionally, franchisees must pay a Website Fee for the webpages and subdomains created for the office, any additional offices or extension offices, and for the licensed agents operating through those offices. The amounts and timing of these fees are determined by Counselor Realty at its discretion.
The monthly Website Fee is $75 for each office location, including additional and extension offices, plus $25 for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents with optional websites, the Website Fee would be $325 ($75 plus $25 multiplied by 10). Counselor Realty may increase the Website Fee during the term of the agreement at its sole discretion.