Does Counselor Realty create a webpage for the franchisee's office?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.3 Website. We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty, Inc.'s website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Office or Extension Office) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty, Inc. and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Section 5.5. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through such offices, in such amounts, and at such times, as we shall determine from time to time in our sole discretion and as more particularly described in Section 5.5.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty will create a separate webpage or subdomain for a franchisee's office and any extension office on Counselor Realty's website. If Counselor Realty has consented to any additional office locations, the franchisee may request to have Counselor Realty set up a separate webpage or subdomain for any such additional office on Counselor Realty's website.
Counselor Realty will also create a separate webpage or subdomain on Counselor Realty's website for those licensed agents the franchisee requests in writing. All webpages and subdomains that Counselor Realty creates for the licensed agents operating through the franchisee's office will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and its franchisees. The franchisee is responsible for local MLS fees.
The franchisee must pay Counselor Realty an initial Website Set Up Fee, in an amount equal to the costs incurred by Counselor Realty in setting up a webpage for the franchisee's office on Counselor Realty's website. The franchisee must also pay a monthly Website Fee in an amount equal to $75 for each office location (including each Additional Office and Extension Office), plus $25 for each licensed agent choosing to have an optional agent website provided by Counselor Realty. The amount of the Website Fee may be increased during the term of the Franchise Agreement by Counselor Realty from time to time in its sole discretion.