Will Counselor Realty create a webpage for an Extension Office?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
e).
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Officer or Extension Office ) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Item 6. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.
Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
You have the option to develop your own website as part of your overall promotion strategy. Your website must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that your website does not conform to Counselor's brand standard or image, you will alter or remove such website, as directed in writing by
Counselor. Your use of the our trademarks on your website must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require your website to be approved by Counselor prior to you using it, but reserves the right to review and approve your website (and to require you to alter or cease using all or any portion of such website it does not approve).
You are not required to buy or use any particular electronic computer system.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty will create a webpage or subdomain for an Extension Office on Counselor Realty, Inc.'s website. The franchisee is responsible for paying a Website Set Up Fee to cover the costs incurred by Counselor Realty for setting up the webpage.
In addition to the initial set-up fee, the franchisee must also pay a monthly Website Fee of $75 for each Extension Office location. This fee covers the basic website for the office itself. There is an additional charge of $25 per month for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if an Extension Office has 10 agents who opt for the agent website, the total monthly Website Fee would be $325 ($75 plus $25 multiplied by 10).
The Website Fees may be increased by Counselor Realty at any time during the agreement. Counselor Realty will send an invoice at the beginning of each month, and the franchisee is required to pay the amount due by the 20th day of the month. This ongoing monthly fee is separate from the initial Website Set Up Fee.
It is important to note that if a franchisee fails to maintain the minimum number of sales agents required for the Extension Office, Counselor Realty has the option to require the franchisee to close the Extension Office. If the Extension Office is closed, Counselor Realty will no longer list the Extension Office (or any sales agents operating from it) on its website.