Does Counselor Realty create a subdomain for the franchisee's office?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
franchised business. We may request that you attend certain meetings.
- 6.3 Website. We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty, Inc.'s website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office
(including any Additional Office or Extension Office) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty, Inc. and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Section 5.5. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through such offices, in such amounts, and at such times, as we shall determine from time to time in our sole discretion and as more particularly described in Section 5.5. Leads created off Counselor Realty, Inc.'s website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty, Inc.'s agents, such lead will be directed to such agent, if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
- 6.4 Technology Tools and Services. We may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as we determine from time to time in our sole discretion.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty will create a separate webpage or subdomain for a franchisee's office and any extension office on Counselor Realty, Inc.'s website. If Counselor Realty has consented to any additional office locations, the franchisee may request to have Counselor Realty set up a separate webpage or subdomain for any such additional office on Counselor Realty, Inc.'s website. Counselor Realty will also create a separate webpage or subdomain on Counselor Realty, Inc.'s website for those licensed agents the franchisee requests in writing. All webpages and subdomains Counselor Realty creates for the licensed agents operating through the franchisee's office will be subject to these terms.
The franchisee must pay Counselor Realty an initial Website Set Up Fee, in an amount equal to the costs incurred by Counselor Realty in setting up a webpage for the franchisee's office on Counselor Realty, Inc.'s website. If Counselor Realty has consented to any additional office locations, the franchisee may request to have Counselor Realty set up a separate webpage or subdomain for any such additional office on Counselor Realty, Inc.'s website and, if elected, the franchisee must pay Counselor Realty a Website Set Up Fee for such webpage, in an amount equal to the costs incurred by Counselor Realty in setting up any such webpage. If Counselor Realty has consented to any extension office locations, the franchisee must pay Counselor Realty a Website Set Up Fee, in an amount equal to the costs incurred by Counselor Realty in setting up a webpage for each such extension office on Counselor Realty, Inc.'s website.
The franchisee must also pay Counselor Realty a monthly Website Fee in an amount equal to $75 for each office location (including each additional office and extension office), plus $25 for each licensed agent choosing to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents who choose to have the optional agent website, their Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of the Franchise Agreement by Counselor Realty from time to time in its sole discretion. The monthly Website Fee will apply to any agents operating out of any additional office locations or extension office locations that have elected to have an optional agent website.