Does Counselor Realty create a separate webpage or subdomain for any Additional Office?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Officer or Extension Office ) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Item 6. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty will create a separate webpage or subdomain for a franchisee's office and any Extension Office on their website. If Counselor Realty has approved any Additional Office locations, the franchisee can request a separate webpage or subdomain for those Additional Offices as well. Counselor Realty will also create separate webpages or subdomains for licensed agents at the franchisee's request.
These webpages and subdomains for licensed agents include an IDX home search option for each market the agent serves, with listing reciprocity among Counselor Realty and its franchisees. The franchisee is responsible for local MLS fees for the agent. There is a Website Set Up Fee and a Website Fee associated with these webpages and subdomains, as detailed in Item 6 of the FDD.
This service benefits franchisees by providing an online presence for their offices, extension offices, and agents, potentially increasing visibility and lead generation. However, franchisees should carefully review Item 6 to understand the costs associated with setting up and maintaining these webpages and subdomains. Additionally, franchisees should be aware that they have the option to develop their own website, but it must adhere to Counselor Realty's brand standards.