When was the 'COUNSELOR' mark registered for Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| MARK | REGISTRATION OR SERIAL NUMBER | REGISTRATION DATE |
|---|---|---|
| COUNSELOR | 2,382,935 | September 5, 2000 |
| PROFIT FROM OUR | 2,500,275 | October 23, 2001 |
| EXPERIENCE | ||
| COUNSELOR REALTY | 7,034,376 | April 25, 2023 |
Source: Item 13 — TRADEMARKS (FDD pages 23–24)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the trademark 'COUNSELOR' was registered on September 5, 2000, with the registration number 2,382,935. This registration is held by Counselor Holding, who licenses Counselor Realty to use the mark.
Counselor Realty grants franchisees the right to operate their business under these trademarks. However, Counselor Realty retains the right to modify or discontinue any program or promotion related to its trademarks, including adding, altering, or deleting trademarks from the list of those licensed to franchisees. This means that while franchisees are granted the right to use the 'COUNSELOR' mark, there is a possibility that the franchisor could change the marks licensed to franchisees during the franchise term.
It is important to note that while Counselor Realty licenses the 'COUNSELOR' mark, they are not obligated to protect a franchisee's use of the licensed marks against claims of infringement or unfair competition. The franchisor maintains control over any litigation or settlement related to unauthorized use or infringement of its marks. Therefore, a franchisee should be aware of the potential risks associated with trademark use and the limitations of the franchisor's obligations in protecting those marks.