According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees or their business manager must dedicate their personal full-time attention and best efforts to managing and operating their Counselor Realty business. This requirement is part of Section 7.2, which also covers confidentiality and conflicts of interest.

Effectively, this means a Counselor Realty franchisee is expected to be actively involved in the day-to-day operations of their franchise. They can't simply invest in the franchise and leave its management to someone else without their active oversight. If a franchisee chooses to appoint a business manager, that manager is also expected to dedicate their full-time attention and best efforts to the business.

This 'best efforts' clause is fairly standard in franchising, as the success of a franchise location often depends heavily on the franchisee's commitment and active management. It ensures that franchisees are not passive investors but are actively working to build and grow the business, which ultimately benefits both the franchisee and the Counselor Realty brand.