Is Counselor Realty's consent to a site a guarantee of the office's availability, suitability, or prospects?

According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty's consent to a site for a franchise location does not act as a guarantee regarding the site's availability, suitability, or potential success.

This means that while Counselor Realty must approve the franchisee's chosen site, this approval is simply an acknowledgement that the site meets the brand's requirements. It does not mean Counselor Realty is warranting that the location is available to be leased or purchased, that the location is appropriate for the business, or that the business will be successful at that location.

This is a common practice in franchising, as the franchisee typically bears the responsibility for site selection and assessing the market potential of a specific location. The franchisee assumes the risk of the location's performance, and Counselor Realty's approval is primarily to ensure brand consistency and adherence to their standards, not to guarantee profitability.