Who comprises the Regional Advertising Committee for Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
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We reserve the right to establish and organize a "Regional Advertising Group" if your Office (including any Additional Officer or Extension Office) is located outside the Twin Cities. If your Office (including any Additional Officer or Extension Office) is located outside the Twin Cities, you must be a member of the "Regional Advertising Group" (once established) and pay to the "Regional Advertising Fund" an Advertising Fee equal to $25 per agent per month for each agent operating out of the Office, Additional Office or Extension Office located in such geographical area. "Counselor" offices owned and operated by Counselor contribute toward the general costs of marketing activities conducted by Counselor under a different formula, and will not be required to pay the specific Advertising Fee described above to the Regional Advertising Fund. Activities of the Regional Advertising Group will be coordinated, and the Regional Advertising Fund will be administered by the Regional Advertising Committee, which will consist of one representative from each franchisee-owned "Counselor" office outside the Twin Cities, and three representatives of Counselor. The amount of monthly Advertising Fees for the Regional Advertising Group may be increased during the term of the franchise by a majority vote of that Regional Advertising Commit
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, the Regional Advertising Committee is comprised of one representative from each franchisee-owned Counselor Realty office located outside the Twin Cities area, along with three representatives from Counselor Realty itself. This committee is responsible for coordinating the activities of the Regional Advertising Group and administering the Regional Advertising Fund.
For franchisees located outside the 11-county Twin Cities metropolitan area, participation in the Regional Advertising Group is mandatory once it is established. These franchisees must contribute to the Regional Advertising Fund, paying an Advertising Fee of $25 per agent per month for each agent operating out of their office, additional office, or extension office. Counselor Realty offices owned and operated by Counselor Realty itself are not required to pay this specific Advertising Fee.
The Regional Advertising Committee has the authority to increase the monthly Advertising Fees, but any such increase requires a majority vote of the committee members. This structure ensures that franchisees have a voice in how advertising funds are spent and allows for adjustments to the advertising budget based on the needs of the region.
Prospective franchisees should be aware of these advertising requirements and the potential for fee increases. Understanding the composition and decision-making power of the Regional Advertising Committee is crucial for franchisees outside the Twin Cities area, as it directly impacts their advertising contributions and the overall marketing strategy in their region.