What business activities may Counselor Realty and its affiliates conduct?

According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty and its affiliates may conduct various business activities, including residential and commercial real estate brokerage businesses. This means that while franchisees operate their real estate brokerage businesses, Counselor Realty itself and its related companies are also active in the same industry.

This dual presence could create both opportunities and potential conflicts. On one hand, Counselor Realty's direct involvement might provide franchisees with valuable insights, resources, and support based on their own experiences in the market. Franchisees might benefit from the brand's reputation and market presence established through corporate-owned or affiliated operations.

However, prospective franchisees should also consider the potential for competition. Counselor Realty and its affiliates could operate in the same geographic areas as franchisees, potentially drawing clients and listings away from them. It is important for franchisees to understand how Counselor Realty manages these potential conflicts of interest and what protections, if any, are in place to ensure fair competition. Franchisees should inquire about the specific territories where Counselor Realty and its affiliates operate and how leads and opportunities are distributed between franchised and corporate-owned or affiliated businesses.