What was the amount of monthly franchise fees collected by Counselor Realty in 2023?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
opulation of the franchise territory. The franchisee agrees to pay a base monthly fee covering up to five licensed agents and additional monthly fees per licensed agent above five operating from or through their office. The monthly franchise fee revenue was $57,634, $63,751 and $73,235 for the years ended December
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the monthly franchise fee revenue for the year ended December 31, 2023, was $63,751. This figure represents the total income Counselor Realty Franchising, Inc. received from its franchisees specifically from monthly franchise fees during that year. It does not include other potential revenue streams such as initial franchise fees or metro advertising fees.
For a prospective franchisee, this number provides insight into the financial stability and revenue generation of Counselor Realty as a franchisor. It's important to note that this revenue can fluctuate year to year, as evidenced by the $73,235 collected in 2022 and the $57,634 collected in 2024. These fluctuations can be influenced by the number of active franchises, agent count, and other factors affecting franchisee performance and payment of fees.
It is also important to note that the monthly franchise fee revenue does not represent Counselor Realty's total revenue. In addition to monthly franchise fees, Counselor Realty also collects monthly metro advertising fees and may have other sources of income. A prospective franchisee should consider all revenue streams and expenses when evaluating the financial health of Counselor Realty.
When evaluating this information, a potential franchisee should also consider the number of franchises operating during this period. The FDD states that there were five franchised outlets as of December 31, 2023. This context is crucial for understanding the average revenue generated per franchise, which can be a key performance indicator for assessing the franchise system's overall health and profitability.