factual

Am I required to pay a Website Fee to Counselor Realty?

Counselor_Realty Franchise · 2025 FDD

Answer from 2025 FDD Document

e).

We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Officer or Extension Office ) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Item 6. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.

Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)

What This Means (2025 FDD)

According to the 2025 Counselor Realty Franchise Disclosure Document, franchisees are required to pay a Website Fee. Counselor Realty will create a webpage or subdomain for your office, any additional offices, or extension offices, as well as for licensed agents operating through your offices. The amounts and payment times for these Website Fees are detailed in Item 6 of the FDD.

In addition to the Website Fee, a Website Set Up Fee is required for any webpages or subdomains created by Counselor Realty. The FDD also mentions that franchisees have the option to develop their own website, but it must conform to Counselor Realty's brand standards. If Counselor Realty determines that a franchisee's website does not meet these standards, the franchisee will be required to alter or remove the website.

Prospective franchisees should carefully review Item 6 of the 2025 FDD to understand the specific amounts and payment schedules for both the Website Fee and the Website Set Up Fee. It is also important to understand the requirements for operating an independent website, should a franchisee choose to do so, and the potential costs associated with modifying a non-compliant website.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.