Is Counselor Realty allowed to conduct commercial real estate brokerage businesses?

According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty and its affiliates are permitted to conduct commercial real estate brokerage businesses. Specifically, Item 22, section 2.2(e) states that "We and our affiliates may conduct various business activities, including residential and commercial real estate brokerage businesses".

This clause clarifies that Counselor Realty retains the right to operate in both residential and commercial real estate, regardless of any franchise agreements. This means that Counselor Realty could compete directly with its franchisees in both sectors.

Prospective franchisees should consider this when evaluating the potential market and competition in their territory. While the franchise grants a license to operate a real estate brokerage business using the Counselor Realty system, it does not prevent the franchisor itself from engaging in similar activities.