What does Counselor Realty agree to grant franchisees?

According to the 2025 FDD, Counselor Realty outlines several agreements within its franchise agreement. Specifically, Counselor Realty agrees to grant franchisees the use of its Systems and Marks. This allows the franchisee to operate a real estate brokerage business under the Counselor Realty brand and utilize their established operational systems. In return, the franchisee is obligated to pay an initial fee, as well as ongoing monthly franchise fees. If applicable, franchisees may also need to pay metro advertising fees.

In addition to granting the use of its systems and marks, Counselor Realty commits to providing an initial training program to new franchisees. This training is designed to equip franchisees with the knowledge and skills necessary to successfully operate their real estate brokerage. The FDD also states that Counselor Realty may offer additional training programs periodically, suggesting an ongoing commitment to franchisee development and support.

These agreements are fundamental to the franchise relationship, defining the rights and responsibilities of both Counselor Realty and its franchisees. Prospective franchisees should carefully consider these terms, including the fees and training commitments, to fully understand the investment and support provided by Counselor Realty. Understanding these aspects is crucial for assessing the potential success and profitability of a Counselor Realty franchise.