Are Counselor Realty agents required to create a webpage/subdomain to receive leads?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ur sole discretion and as more particularly described in Section 5.5. Leads created off Counselor Realty, Inc.'s website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty, Inc.'s agents, such lead will be directed to such agent, if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, agents are not required to create a webpage or subdomain to receive leads. However, if an agent chooses to create a Counselor Realty webpage/subdomain, leads from Counselor Realty's website for listings by that agent will be directed to them.
The FDD states that leads created off Counselor Realty, Inc.'s website for listings in the region where the franchised office is located will be directed to the franchisee's office. However, if a lead is for a listing by a franchisee's agent or one of Counselor Realty, Inc.'s agents, the lead will be directed to that agent, provided they have elected to create a Counselor Realty webpage/subdomain. This indicates that creating a webpage/subdomain is optional for agents.
For franchisees, this means that while their office will receive leads from the Counselor Realty website, individual agents can increase their chances of receiving leads for their own listings by creating a webpage/subdomain. This could be a useful tool for agents looking to grow their business and attract more clients.
Counselor Realty also offers to create a separate webpage or subdomain on Counselor Realty, Inc.'s website for those licensed agents you request in writing. The franchisee must pay a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for each licensed agent choosing to have an optional agent website provided by Counselor.