Is the agent website for Counselor Realty agents mandatory?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ce location and your other Office locations for no additional charge.
- (b) You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for
each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Website Fee you owe us for the current month, and you must pay us the amount of such Continuing Agent Fee on or before the 20th day of such month. The monthly Website Fee will apply to any agents operating out of any Additional Office locations or Extension
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the agent website is optional. The franchisee must pay a monthly website fee of $75 for each office location, plus an additional $25 for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents who elect to have the optional agent website, the franchisee's website fee would be $325 ($75 plus $25 multiplied by 10).
This fee structure indicates that agents are not required to have a website. The franchisee only pays the additional $25 per agent if the agent chooses to have a website. This allows agents to decide whether they want a web presence through Counselor Realty, giving them flexibility in managing their marketing and business expenses.
The monthly website fee may be increased during the term of the Franchise Agreement at Counselor Realty's discretion. The franchisee will receive a monthly invoice for the website fees and must pay the amount on or before the 20th day of the month. This applies to agents operating out of any Additional Office locations or Extension Office locations who have elected to have an optional agent website.